Cannabis is one of the fastest-growing industries in the world. In fact, according to Forbes, the legal cannabis market is expected to reach nearly $30 billion by 2025. This plant has a lot to offer, from medicinal uses to recreational enjoyment. As such, there are many different ways to sell cannabis.
Some dispensaries are small, with a few products on display, while others have larger facilities that offer a wide array of cannabis products. Regardless of your dispensary size or location, you can still use visual merchandising strategies to maximize sales and attract new customers.
Here are some cannabis dispensary display ideas to help you maximize your sales.
Window displays are a great way to showcase your cannabis products and get customers in the door. They can be as simple as a sign with an enticing product description or more elaborate and incorporate props, lighting, and other visual elements.
It’s important to remember that window displays are likely to be seen by people who are driving by—so you’ll want to keep them simple and clear. Make sure that any text is large enough for people to read from the road. If you’re using props, like plants or other items that need watering, make sure that you have a plan to keep them watered and looking their best.
Use Wall Space Wisely
The first thing you need to do when making your dispensary layout is to figure out how much space you have available for display cases or shelves. Think about what types of products you want to sell and how much space each product requires before deciding where they should go on display.
Suppose you only have a few display cases or shelves available. In that case, it might be best to focus on selling only one type of product at a time so that customers can easily see all your offerings without getting overwhelmed by too many options at once.
Special occasions are a great opportunity to show your customers you care about them. And what better way to show them than by offering a special discount?
For example, if you know your customers have birthdays, consider offering them a small discount the day before their birthday. Or if they’re celebrating something like their anniversary or graduation, offer them a small discount on their special day.
You can also offer discounts for other events like Mother’s Day or Father’s Day. This will help your customers feel appreciated and make them more likely to return in the future!
Don’t Be Shy About Going Vertical
One of the biggest mistakes dispensaries make is being too conservative with their display ideas. When it comes to maximizing your dispensary sales, there’s nothing more important than maximizing your space. You can do that by going vertical!
Vertical displays are great for dispensaries because they make it easy for customers to see everything in one glance and find exactly what they need. They also create more room on the floor for walking around and browsing without feeling like they’ll bump into something every five seconds (which can be a real problem when trying to focus).
Here are some of our favorite vertical display ideas for your dispensary:
Towers: These are great for showcasing a range of product types or strains. They’re also easy to stack and store when you aren’t using them.
Shelves: They don’t need to be complicated—a simple shelf will do the trick! Just remember to make sure it has enough space for all of your products and that it’s sturdy enough not to topple over when someone walks by.
Shelves with dividers: This is a great way to set up a display where each shelf represents a different strain or product type. It allows you to create a cohesive look while still allowing customers easy access to every item on display.
Stairways, Stairs, and Floors
You’ll have a lot of people coming through your store, so you need to make sure they get a good first impression. One way to do this is by creating a display that will help them see exactly what they’re looking for.
Staircases are a great way to draw attention to your products on display. They can also help customers navigate the store and make it easier for them to find what they’re looking for.
You can also use flooring to draw attention to your products or create a certain mood in the store. For example, if you want people to feel relaxed when they come into your dispensary, consider using soft carpeting or wood floors instead of tile or concrete.
Create a Theme
A theme is a unifying concept that brings together all of your products and displays them in a cohesive way. The theme can be based on a certain type of product or an overall look and feel.
For example, if your dispensary specializes in cannabis-infused candies, you might want to create a candy-themed display around them. This could include items like jars filled with colorful gumdrops and lollipops and shelves lined with chocolate bars and other treats. In this case, the candy theme would be consistent throughout the display.
Or maybe your dispensary sells cannabis-infused oil and lotion products infused with lavender, eucalyptus, or peppermint oil. In this case, you could create an herbalist-inspired display around these products by using dried flowers in place of bouquets and hanging herbs from the ceiling.
Cannabis retail displays and dispensary shelving are one of the many tools you can use to generate sales. When they’re executed correctly, they can boost sales by presenting products in a captivating way, catching customers’ attention, and making them want to buy. A cannabis dispensary display counter with proper merchandising will significantly impact your ROI. Marijuana dispensaries can be small businesses with big ideas. But that doesn’t mean you have to sacrifice quality for affordability.
Creative cannabis display designs can increase the value of your cannabis dispensary and provide solutions to common problems faced by every retail store. Storflex has an in-depth understanding of the needs of cannabis shops and provides unique signature solutions to each client. Contact the Storflex team to find the best display for your dispensary.